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Addie

About

Addie belongs to AddPay.

Addie is the consumer facing loyalty and rewards brand from AddPay, a payments infrastructure company operating across South Africa. Where AddPay builds the rails that move money safely between banks, merchants and consumers, Addie sits on top of that infrastructure and gives it a face: a way for everyday spending to quietly earn something back.

Every merchant in the Addie network is connected through AddPay's existing payment infrastructure, which is why earning happens automatically, at the moment of paying, with no extra card and no extra step.

Addie's mascot, a meerkat on the lookout for rewards

Meet Addie

A meerkat on lookout for your rewards.

Meerkats keep watch together, sharing what they notice with the group. That is the character behind Addie: alert, warm and a little cheeky, always looking out for the next reward worth pointing you towards.